Your Dream. Your Harley. 7.9% APR Representative

Twist the throttle on a new Harley-Davidson® motorcycle this summer with 7.9% APR Representative across a huge range of models when you purchase through a H-D® Finance Programme.

Craving unadulterated riding experiences around town or breathtaking days in the saddle through winding country roads - whichever road is calling, our 7.9% APR rate is available on Cruiser and Touring models**.

The thrill and freedom of the open road awaits – getting your hands on your perfect match has never been easier. 

It’s time to stop dreaming and start riding. There’s no better time to visit our showroom to discover more. Get a personalised quote online or in-store today.

Representative Example:
MY24 Ultra Limited Personal Contract Purchase (PCP)
Our Personal Contract Purchase Plan is provided by Harley-Davidson Finance* and referred to as HARLEY | OWN™ (PCP)

Terms and conditions - UK
1. The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”).
2. The Promotion entitles each customer who during the Promotional Period purchases a new model Cruiser or Grand American Touring Harley-Davidson unregistered
motorcycle, excluding CVO and Icons variants, Trike models, Softail Standard, Fat Bob and Sport Glide variants through a Harley-Davidson Finance (“HDF”) financing
program to receive a financing rate of 7.9% (seven point nine percent) APR Representative and 10% minimum deposit required while stock lasts.
3. The Promotion is available to customers from 13 June 2025 until 30 September 2025 (the “Promotional Period”) and offered subject to credit acceptance though HDF
(a trading style of Blackhorse Ltd) in the UK
4. This offer is subject to Credit acceptance which is subject to status and approval and is only available to UK residents over 18. Credit in the UK is provided by HarleyDavidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH. Blackhorse is authorised and regulated by the Finance
Conduct Authority in the UK. Lending criteria and conditions apply (over 18s only).
5. Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom.
6. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this
unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.
7. With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases
Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the
Promotion.
8.The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.

**Purchase a new unregistered Cruiser or Grand American Touring HarleyDavidson motorcycle excluding CVO and Icons variants, Softail Standard, Fat Bob and Sport Glide variants or Trike models through a H-D Financial Services program, receive a financing rate of 7.9% APR, 10%
minimum deposit. Full details and exclusions here: https://bit.ly/HDTermsConditionsCruiseandTourUK